Facebook Comments for WordPress “Invalid Application ID” Error

HollowDevelopers uses the Facebook Comments for WordPress plugin, which helps reduce comment spam and allows for more active user engagement.  It has worked well for the past few years, but the plugin hit the deadpool a while ago, with no updates since 2011.

For a while now, the plugin has stated that the application ID entered in the settings was invalid.  This wasn’t true, obviously, as the comments functionality still worked.  So, the error was more of an annoyance than a real problem.  However, after a few minutes of research, a quick resolution was found in the comments on the plugin’s homepage via a contributor.

It turns out that a one line change in the plugin code will fix it:

  • Open facebook-comments-admin.php code.  Scroll down to line 78 — $needle = ‘wall’;
  • Replace the line with — $needle = ‘<title id=”pageTitle”>Facebook</title>’;
  • Save

Hope this helps others that may be having the same problem!

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Great Online Marketing

Philadelphia Cream Cheese – I love it – but I also like their new online marketing campaign.  It is titled ‘Pheel the Moment‘, and is one of the most creative use of Facebook that I have seen in a marketing campaign to date.

Login to the page via Facebook, and the app scans your photo albums to create a custom Flash presentation about different ‘moments’ that the algorithm determines might be important to you.  I was amazed at how accurate it was for me – granted, I don’t post much to Facebook, so when I do, it’s fairly memorable.

From an online marketing strategy standpoint, this campaign has the potential to be really effective – the fact that I’m sharing this with an audience with nothing in it for me is illustrative of this.  I don’t like spamming my friends with marketing, so I didn’t share, but I can see how a lot of people would.  Stepping back and approaching this from an advertiser’s perspective, there are a few pros and cons about this particular campaign.

(more…)

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Location, Location, Location

Another summer is upon us, and with the nice weather, consumers are bound to be getting out of the house more.  If you own a small business, you may be missing out on an easy, cheap method of bringing in these potential new customers.  You may have heard of FourSquare and Yelp, but how much have you paid attention to services like these?  How much of a return on investment can you experience with a little time?  Follow these three easy steps, and it may surprise you.

Step 1. Most services allow business owners to claim their business listings and administer their page.  A collection of these links are below.  Taking the first step is usually quite easy – once you have claimed your business, you can start to engage with current and future customers.  (Limited time?  Start with Google Places – the name is synonymous with search, and gives you a great advantage in Google Search rankings!)

Step 2.  Once your business is claimed, you usually have the opportunity to create a special and post it.  In 10-15 minutes, you can create a special that can be used to attract new and retain current customers.

Step 3.  Continue to cultivate these listings and engage with your customers.

Need some advice?  Hollow Developers specializes in setting up small businesses with websites and helping to manage these location-based services.  Contact us with a short overview of your business, and what you want to accomplish.  We will work with you to establish your online presence and get the customers you deserve.

Claim Your Business

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One Week In Google+

Google+ Logo

So it’s been a week since I signed up for Google+.  (Profile link)  So far, so good.  But, it’s still early in the service’s evolution, and I have a few thoughts:

  • It’s a ghost town among non-techies.  As much as I love the tech community, many of my close friends and acquaintances are not in that community.  Once invites start to make it to the general public, it will be interesting how the community evolves.
  • Photo sharing doesn’t seem to be as intuitive as it could be.
  • In your news stream, posts that were recently commented on get moved back up to the top (at least that was the case a few days ago).  Adding an option that would allow you to sort based on post time or last comment time would be helpful.
  • No threaded conversations – insanely annoying for posts that generate a lot of traffic, as is the case with the most prolific Plus users right now.
  • I could see how the email generated by the service could get spammy very quickly with the default settings.

On the plus side:

  • It’s a ghost town among non-techies.  (Yes, a pro and a con.)  I get to start my social network over again.  Facebook filled up quickly with a lot of acquaintances and people that I only met once.
  • It’s easy to group people into circles.  As easy as it could have been with Facebook, they didn’t capitalize on this feature, and adding people to lists is more difficult than circles.
  • No ads – yet.  I’m glad that Google+ isn’t bombarding me with workout and protein powder ads – yet.  I know that this is the ultimate focus of Google, and that we’ll probably start seeing more relevant ads throughout the internet on AdSense, but advertisements on Facebook can be creepy.  I’m not sure how that will change as Google gets to learn more about me and my friends.
I’m excited to continue using Google+, and ultimately writing a ‘One Year in Google+’ post.

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